Become the expert before you start to grow

9 Nov

I had previously stated that the same skill sets used to grow a garden are the same as growing a business.  Let’s explore this thought.  But Growing a Business is many faceted. Where to start?

When I have a complex task, I use the “Eat a Elephant” method. Cut it up into small bites and eat it one piece at a time.

Just as in business and before anything happens, you have to become the expert and know all you can about your product, who is the market?, why will anyone buy it?, why at the price I can produce it for?, how do it reach the market,   etc.

Same with the plants you plan to plant.  How long is their growing season (really important in Northern Nevada), PH requirements of the soil, what plants do  well growing with and which do they not do well with, possible pests, sun and shade requirements to name just a few. The winter season gives the gardener time to become the expert. However so many people starting a business don’t take the necessary time to become the expert before they start. Becoming the expert while the business develops can be very costly.

So step one for attaining success in growing a garden or growing a business is becoming an expert for the task to be assumed.

Please share your thoughts.


Growing a Business is Like Growing a Garden

9 Nov

2012 has been a wonderful year to grow a garden in Northern Nevada.  The weather has cooperated with one of the longest growing seasons on record.. It almost seemed that I could put a stick in the ground and it would grow and produce food.My garden produced record amounts of food. The plants were strong and healthy. Bug and pest damage was a minimum. I weighed over a ton of food from our small gardens this year.

I have grown gardens in Norther Nevada in past years and it was a struggle: late and early frosts, hail,  bugs, and weak plants.  What made this year so different?

In retrospect, it was a discussion with my wife, Bobbie, at the end of the growing season that had a lot to do with this year’s success. The discussion went something like this, “Not going to grow a garden again!” Bobbie replied,” It’s your own damn fault. You go out wherever there is an open spot, turn it over and stick some seeds in. Once in a while you think to water and if I remind you you might remove the weeds. Then you expect some kind of wonderful crop. You didn’t develop and run businesses that way. Why would you expect the garden to grow with any less thought and work than you put into your business?” Reply,” Yes Dear”.

Well Bobbie doesn’t cut me much slack but it made me think.  She’s right. Growing a garden requires the same skill sets as developing a business which I have done successfully many times.

I will explain what I did to contribute to the success of the garden this year and I’d like to explore the similarities and discuss the perceived differences of growing a garden vs growing a business Imagein future discussions.  Please share your thoughts


Growing Mobile Travel Marketing

4 Nov


Travel apps are leading industries in usage growth at the same time that travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the travel journey, according to the latest survey results. Services that support everything travelers are doing during the entire travel experience cycle, from planning to booking to sharing their experiences.

These efforts are getting consumers’ attention. A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).

Travelers are showing a penchant for using their phones to do more than simply complete an on-the-go booking. For example, comScore’s “Mobile Travel Advisor” survey from February 2012 showed that US travelers were often using their smartphones for mobile…

View original post 178 more words

Is Your Destination Truly Accessible?

4 Nov


New global competitive survey results show that 43% of international tourists with special needs are complaining during their stay.

Are destinations and tourism businesses truly efficient in welcoming tourists with special needs?

Based on its reference global benchmarking survey TRAVELSAT© Competitive Index, TCI Research reports that nearly half of international tourists with special needs traveling in the world have been in a situation to complain following to a negative experience during their stay. This percentage is almost twice as high as for average tourists.

Areas of complaint mostly focus on accommodation and transportation at destinations, generating also more negative experiences related to safety and health.

The survey also reports quite significant discrepancies in quality performances according to the destination visited.

TCI Research CEO Olivier Henry-Biabaud comments: “Many destinations and hotels promote “tourism for all” as part of their social responsibility agenda; however the challenge for improving experience in ground…

View original post 178 more words

A call to arms . . . Where are the words?

18 Feb

These really are the times that try men’s souls. When Tom Paine wrote the immortal words that rallied the dispirited troops of our nascent country. His goal was to do just that: To bring the farmers and hunters and merchants of the new country a much-needed glimmer of hope in to face of an overwhelming British military machine.

Well, we all know what happened, don’t we?

The rag-tag Continental Army whipped the lobster-backed redcoats, and the greatest country on earth was on its way toward being born.

Where are the Tom Paines today? Where is the soaring rhetoric, the bold ideas, the improbable ideas that pulled the United States—kicking and screaming—to greatness?

We doing a lot of whining; we find ourselves looking for somebody to blame; we see the darkness and the abyss long before we realize that there is light all around us. This is the light that sustains; that allows us to grow and to prosper.

These are, indeed, the times that try men’s souls. Let us hope that we still possess souls to try.

Customer Service…..Really?

18 Dec

What is Customer Service?  To the kid at McDonalds, service is taking an order and handing back a fist full of change. Everyone’s idea is somewhat different. Better service for me would have been to count the change back to me. To the person behind me,  counting back the change is delaying his service. However, I had an experience this past week that “All” can agree was service above and beyond. While driving en route to an appointment in Santa Rosa, a noise appeared in the rear of my Chevy and the brakes became less effective. I drove straight to the Chevy dealer in Sonoma. I explained that I had an important appointment in Santa Rosa and asked if my problem could come ahead of those they were working on. No Problem. They immediately put the car on the lift and found that the brake spring had come loose, damaged the drum.  New drum and brakes had to be installed. Now the Problem.  They didn’t have the parts and they would have to be shipped from another dealer in the Bay Area.  WoW…the clock is ticking……How do I make that appointment?  I’ve driven all the way from Reno and I’m going to lose the opportunity! Before I go on, I must confess that I am really hard on the younger generation with their ear rings, tattoos and what I consider their “No Service Attitude”. The service writer, “Kid”, visually appeared to fit my mental stereotype, young, ear rings, tattoos, and a ball cap worn backwards.  In Sonoma, so close to Santa Rosa, and stuck! But wait.  The “Kid” volunteered, “Mr. Lippincott, I can see how upset you are and we normally have those parts in stock. Would you mind if I went to my manager and asked him to loan you a car? Well, you could have knocked me over with a feather…..Sure…….and when he came back and said to pick any car on the used car lot, I was blown away. I explained that I had to continue on to San Francisco and he replied, “no problem and why not come back tomorrow which will give us more time”.  Now that’s what I call customer service…..on the part of the “Kid” and his employer.  My attitude towards the “Kid’s” generation has softened as a result…….but dam it wear your hat with the bill forward!




%d bloggers like this: