Growing Mobile Travel Marketing

4 Nov

TOPOSOPHY

Travel apps are leading industries in usage growth at the same time that travel companies are digging deeper into mobile app development as they aim to connect with consumers at all points during the travel journey, according to the latest survey results. Services that support everything travelers are doing during the entire travel experience cycle, from planning to booking to sharing their experiences.

These efforts are getting consumers’ attention. A May 2012 Nielsen study, “Courting Today’s Mobile Consumer,” showed that in the US travel apps were seeing the highest year-over-year growth of any industry or product-related app category, at 116%, well above the growth in overall mobile app use (84%).

Travelers are showing a penchant for using their phones to do more than simply complete an on-the-go booking. For example, comScore’s “Mobile Travel Advisor” survey from February 2012 showed that US travelers were often using their smartphones for mobile…

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